Website Optimisation

In addition to our SEO services, we also offer website optimisation as a separate service.

Website optimisation involves profiling a website to see how efficient it is. This is achieved through a variety of techniques including analysis of the code of the website, measuring and benchmarking the website against expected results and detecting any unusual results.

Once any problems have been identified these are corrected and other changes are made such as removing unused code and refactoring code to be more efficient.

Surveys have shown that visitors regard speed as the most important quality of a website, even ahead of customisation or the aesthetics of the design. Optimising your website can greatly improve the speed at which the website loads.

It’s also important to remember that whilst broadband internet is now widespread in urban areas there are still many areas that have poorer connections to the internet and that many users, likely including some of your customers, use mobile internet and are charged per gigabyte of data downloaded. An unnecessarily bloated web page will cost such users in time, patience and, in the case of mobile users, will cost them money too.

Visitors to your website, potential customers or clients, will judge your company based on the quality of your website. If they do not have a very good experience of your website, it could be costing you customers.

If your website is loading slowly or underperforming, let us tell you why this is happening. We can provide you with a comprehensive report for your website for just £20.